New Orleans Saints RB Alvin Kamara now advising NASCAR on growing fan base
The New Orleans Saints running back was named as NASCAR’s first-ever growth and engagement advisor on Sunday, continuing his growing relationship with the sport over the past year. Buy 9 Brees Drew NFL Jerseys,
“I’m excited they carved out a role for me,” Kamara said Sunday Buy New Orleans Saints NFL Jerseys, . “I got an offic Cheap Stitched NFL kids jerseys, e. I got a key ca Cheap Stitched NFL kids jerseys, rd. I feel like I never had a job besides the NFL, so I got two jobs now. [Saints coach] Sean Payton going to have to give me some downtime.”
Kamara also tweeted at Payton, who sent a humorous reply after he got married this weekend in Cabo San Lucas.
Then in February, Kamara decided to sponsor driver Ryan Vargas through Kamara’s juice-bar chain in the Xfinity Series race at Daytona after he learned Vargas had no funding.
“Alvin’s journey to NASCAR happened very organically from that initial curiosity to experiencing our events to developing a real and sincere passion for the sport,” said Pete Jung, chief marketing officer at NASCAR. “That’s what we’re looking to tap into … his insights, perspective and ideas … and learning more about his experience so that we can enhance what we’re doing to engage and develop new fans.”
The collaboration was organized by Kamara’s team at Klutch Sports Group. According to NASCAR, his role will focus on connecting new audiences through immersive and educational experiences that help them learn more about the sport. Kamara will interact directly with fans at races — including Sunday’s race at Nashville Superspeedway — and share his NASCAR fan journey through digital and social media content.
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